<aside> 💡 To use them, make sure to have a column in your CSV with the relevant information. You also need to use a tool that accepts liquid syntax like lemlist

</aside>

Change content based on:

→ The day of the week:

{% assign dayOfWeek = "now" | date: "%A" %}

{% if dayOfWeek == "Monday" %}
  <!-- Content for Monday -->
{% elsif dayOfWeek == "Friday" %}
  <!-- Content for Friday -->
{% else %}
  <!-- Default content -->
{% endif %}

→ The time of the day:

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good afternoon{% endif %}

→ The prospect’s gender:

{% if recipient_gender == "male" %}
  <!-- Content for male recipients -->
{% elsif recipient_gender == "female" %}
  <!-- Content for female recipients -->
{% else %}
  <!-- Default content -->
{% endif %}

→ The prospect’s location:

{% if recipient_country == "US" %}
  <!-- Content for US recipients -->
{% if recipient_country == "CA" %}
  <!-- Content for CA recipients -->
{% elsif recipient_country == "FR" %}
  <!-- Content for FR recipients -->
{% else %}
  <!-- Default content -->
{% endif %}

→ The prospect’s language

{% case recipient_language %}
  {% when "en" %}
    <!-- Content in English -->
  {% when "fr" %}
    <!-- Content in French -->
  {% when "es" %}
    <!-- Content in Spanish -->
  {% else %}
    <!-- Default content -->
{% endcase %}

→ The prospect’s job title: